Whilst their responsive website was performing well this did not translate to their native applications. They wanted apps that didn’t just mirror their mobile website but instead provided users with all the benefits of feature-rich native applications.
The Artisan design team collaborated with Bike Exchange to enhance their knowledge of their business model and work through any current pain points. Drawing upon their extensive experience in high traffic, transactional applications the UX team utilised industry-best practices to map out a vision for the apps.
The Bike Exchange native apps allowed local bike retailers as well as private sellers to list their products in the marketplace. The Bike Exchange model derives revenue streams from both buyers and sellers. The design team recognised the unique needs of these varying personas and were able to execute a UI design strategy that has maximised revenue for Bike Exchange.